The role of local food in the tourism experience: The case of UNESCO World Heritage Wadden Sea

Abstract

The UNESCO World Heritage Wadden Sea is widely associated with nature and tranquillity; however, its potential as a food destination remains underexplored. This study examines how visitors and inhabitants experience the Wadden Sea and assesses the extent to which local food contributes to this experience, with particular attention to its alignment with food tourism, slow tourism, and slow food principles. Using an interpretive analysis of a questionnaire survey with 890 respondents, the research explores perceptions of the experience, associations with local food and the role of storytelling. The findings show that the Wadden experience is perceived as very positive, with elements that link to slow tourism, such as tranquillity, natural beauty and a reduced pace of life. Although local food was rarely mentioned spontaneously, the majority of respondents purchased it. This suggests that local food currently functions as a complementary, rather than as an essential element. To strengthen the connection between food, place and storytelling, visibility and tastings are key; a more intentional approach by local food in destination development is needed. Our findings offer practical insights for destination management and contribute to further explorations of the concepts of slow food tourism in relation to slow food and slow tourism.